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“Indispensable to executives looking to enter in the Chinese marketplace.”
Publishers Weekly
Video: A Conversation with
Edward Tse
In THE CHINA STRATEGY, Edward Tse, Booz & Company's Chairman for Greater China, shows executives how to prepare for the new China that is rapidly recovering from the global financial crisis and evolving in unexpected directions. The engine driving the world out of the global financial crisis and back to growth is China. But only those multinational companies that develop a genuine China strategy will come along for the ride.